Concepting

From the archive: Personal Inflight Entertainment creates ‘Personal Space’

In 2001 I designed a customer scenario for air travel that focused on the concept of creating a ‘personal space’ for travellers. It was developed while I was the Creative Director of Different in Sydney, Australia. I found the image (below) and pulled it from the archive so I could show it as an example...

Free your ideas: the power of Open Source Concepting

At some stage we all want to ‘redesign’ or ‘innovate’ something to make it better, but we are either too busy (lazy), or maybe, we just want to hold the idea close to our chest because it will make more money if we keep it a secret. Well, instead of filing the idea next to...

Sync’ing your TV experience with the (Apple) Tablet

I have ‘cut and pasted’ a comment I posted on VentureBeat.com (http://venturebeat.com/2010/01/05/apple-tablet-2/) relating to the Apple Tablet – Article: “Contest: Your predictions for Apple’s tablet“. — Post starts here — It will be about one of the Apps that the Tablet comes with, which makes the device integrate into everyday life – therefore: The Tablet +...
Concepting Flik – Designing a product for venture funding

Concepting Flik – Designing a product for venture funding

Flik was a nameless project at the start, and it was touted as a broadband browser for sharing large video files. This was 2004. File-sharing (peer-to-peer) was a relatively new market space...

What’s your concept?

I create concepts all the time. I don’t just have ideas that are singular and disconnected, I pull together abstract ideas and divergent trends into a marketable concept. Finding the time to make all of these concepts spring to life is impossible. Inevitably, my thinking and Concepting is typically archived on a hard-drive or stored...
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