Social Media (Retailing) = Committing Social Suicide

Launching into Social Media, in the form of Social Retailing, does not mean ‘must-having’ a FB page or Tweeting out continuous coupons and passcodes. The complexities associated with conducting a social media campaign that gets people together to ’socialize’ via apps on social networking platforms or mobile phones can make a foray into the social media world appear daunting and costly.

However, the reality can also be the absolute opposite; you can conduct social media (experiments) without all the hyperbole.

Commiting Social Suicide

The SocialSuicide.co.uk site makes social retailing very straightforward. They provide a dynamic discount to every current site visitor based on the (average) number of unique visitors that visit the site. And, as it states, “The more visitors we get the greater discount you get.”

I appreciate the simplicity of this model, it’s a sure-fire way to get ‘you’ to send out a quick Tweet or Wall Comment to get a few extra friends over to the site. This looks and feels like Social Media to me, and there is a distinct lack of (very expensive) third-party software embedded in their site to make this concept come to life.

Social Suicides' home page demonstrating unique visitors receiving a discount.

But, I am somewhat confused why the site does not make it easy for a visitor to quickly tweet or post the site’s link to your social network via embedded buttons on the Home Page. I still rank this as one of the better, and blindingly obvious, ideas I have seen to promote site visitation and increase conversions.

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