What’s your concept?

I create concepts all the time.

I don’t just have ideas that are singular and disconnected, I pull together abstract ideas and divergent trends into a marketable concept.

Finding the time to make all of these concepts spring to life is impossible. Inevitably, my thinking and Concepting is typically archived on a hard-drive or stored in manila folders.

So this site is an outlet for my Concepting; it is a channel to interact with people that want to develop and present compelling concepts. I will post content about the Concepting process, finished products, prototyped thinking, and sometimes sidetrack discussion with trends and links.

This site is for the entrepreneurially spirited. People that enjoy the start-up, and are inspired to connect ideas about markets, innovations, and opportunities.

I have always believed that people should think more in terms of ‘concepts’, and not ideas!

• Ideas are simple: I want to create a cool texting app to keep people updated about my status, and put it on the Facebook platform. Maybe even create an iPhone App (this is really a second idea).
• Concepts have meaning: Let’s brand a 140-character communication platform, and make it ubiquitous by progressively seeding specific communities – tech-geeks, wannabes, and celebrities – and then, embed it as the de-facto status channel at both the software and hardware layer. Then we’ll sell.

The ‘concept’ is a way of telling a story about an opportunity. If the concept is compelling it becomes the platform to sell a story.

Conceiving, designing, and realising concepts has been my primary role in business. It’s not an easy role, and there have been few mentors along the way because very few people play this role.

Consequently, the Creating.Concepts blog is a way to capture and share knowledge about the process of Concepting business and product opportunities.

In a way, it’s also just a new place to store my Concepting; ‘virtually’ next to the hard-drives and manila folders.

Enjoy.

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